Premise

The series is set in an alternate world where humans and anthropomorphic animals live side by side, taking place mostly in Hollywood (renamed to "Hollywoo" early in the first season after the D is stolen from the sign). BoJack Horseman is the washed-up star of the fictional 1990s sitcom Horsin' Around, which centered around a young bachelor horse trying to raise three human children who had been orphaned.

Now living in relative obscurity in his Hollywood Hills mansion, BoJack plans a monumental comeback to celebrity relevance with a tell-all autobiography to be written by ghostwriter Diane Nguyen. At the same time, he deals with his addiction to alcohol and other drugs, and the resulting recklessness. BoJack also has to contend with the demands of his agent and former girlfriend Princess Carolyn, the misguided antics of his freeloading roommate Todd Chavez, and his former rival Mr. Peanutbutter.

Main Characters

bojack horseman

Bojack Horseman

A self-loathing cynical alcoholic horse currently in his 50s, whose acting career peaked when he starred in a successful 1990s family sitcom called Horsin' Around.

princess carolyn

Princess Carolyn

A pink Persian cat who is BoJack's agent in the first three seasons and former on-and-off girlfriend.

diane nguyen

Diane Nguyen

A human ghostwriter, a well-schooled, misunderstood intellectual, and a Vietnamese-American third-wave feminist from Boston.

mr. peanutbutter

Mr. Peanutbutter

An energetic, optimistic and cheerful yellow Labrador Retriever who is BoJack's former sitcom rival.

todd chavez

Todd Chavez

An unemployed, silly but vastly talented 24-year-old human slacker who ended up at BoJack's house for a party five years before the beginning of the series and never left.

Notable Side Characters

beatrice horseman

Beatrice Horseman

A horse who was BoJack's neglectful, verbally abusive mother. Heiress to the Sugarman sugar cube fortune, she primarily appears in flashbacks of BoJack's childhood and young adult life.

butterscotch horseman

Butterscotch Horseman

A horse who was BoJack's physically and verbally abusive father. He appears in flashbacks to BoJack's childhood.

herb kazzaz

Herb Kazzaz

Was BoJack's human former comedy partner, who created and wrote Horsin' Around where he also provided the voice of Mr. Libertore who runs the law firm where the Horse works as an attorney.

sarah lynn

Sarah Lynn

Was a human actress who played the Horse's precocious adoptive youngest daughter Sabrina on Horsin' Around starting when she was only three years old, and who looked up to BoJack off-screen as a father figure.

pinky penguin

Pinky Penguin

Is an Emperor penguin and book editor who works at Penguin Publishing. He was depending on BoJack's book to save his job and the entire company.

wanda pierce

Wanda Pierce

Is a burrowing owl who is BoJack's girlfriend in season 2. She meets BoJack after reviving from a thirty-year coma.

charlotte carson

Charlotte Carson

Is a deer who was Herb Kazzaz's old girlfriend with whom BoJack was once in love.

crackerjack sugarman

Crackerjack Sugarman

Beatrice Horseman's older brother, BoJack's uncle, and the eldest son of Joseph and Honey Sugarman, who died in World War II when Beatrice was very young.

joseph sugarman

Crackerjack Sugarman

Was Beatrice's father and BoJack's maternal grandfather, the owner of the Sugarman Sugar corporation.

honey sugerman

Honey Sugarman

Was Beatrice's mother and BoJack's maternal grandmother. She was a housewife and exceptional singer, but suffered from post-traumatic stress disorder after her son, Crackerjack Sugarman.